Our 1912 Carnegie Library studio was recognized by the Madison Trust for Historic Preservation for our preservation efforts so it’s only natural we would develop a more modern relevant identity for this spectacular organization founded in 1974.

Like The Madison Trust, the architectural Keystone represents the center of a community of parts all placed together and structurally sound. Placing the word TRUST as a dominant graphic word in (the alphabet soup of) the name was critical so anyone seeing this logo would see and remember that one word. TRUST, it exemplifies their mission, vision and the collective belief in preserving our sacred places.