Sharing a Passion for Dynamic Environments


We observe human behavior to measure emotional outcomes which inform an optimal blend of bespoke content and specific technology to make personal connections to “place”. Therefore connecting people to people.

For 30 years, Mark Schmitz, Founder and Creative Director of ZEBRADOG, has led experiential brand programs for sports arenas, healthcare networks, universities, and corporate headquarters nationwide. He’s a Certified Experience Economy Expert (CEEE), a founding member of the World Experience Organization, and a member of SEGD The Society for Experiential Graphic Design. He has a passion for architecture and is a longstanding board member of Taliesin Preservation.

Mark and the leadership team at ZEBRADOG are devoted advocates of experiential design. They are engaging keynote speakers, generous mentors, and thoughtful media resources.


The Leading Edge


Editor in Chief of Metropolis Magazine Avi Rajagopal talks with Founder Mark Schmitz about the experience economy and how ZEBRADOG works as an Experience Design Consultant to design signature stories into built environments. Learn how our experiential design firm taps into emotions and engages all the senses to create environments that hold attention and build brand loyalty in a world of digital noise.

Read Metropolis Interview

ZEBRADOG fully understands how to design for the future of our Experience Economy.

It's been a pleasure to work with the ZD team to continue elevating the design of authentic experiences for clients around the world.
Joe Pine
Co-Author of The Experience Economy and Consultant, Strategic Horizons

Featured Articles


Your Brand Starts With Your Identity

First impressions matter. Memorable brand experiences start with a strategically designed visual identity system. Here’s a round-up of recent clients in a wide range of industries including commercial real estate, media, non-profit, retail, and casual dining.

A collage of three anniversary logos for Red Crown Lodge 100-year anniversary, The Edgewater hotel 75th anniversary, and Nakoma Golf Club's 100-year anniversary. There are historic photos of the environments in the background.

Embrace Milestones to Advance Your Brand Identity

Brand anniversary logos are an effective way to convey the reliability, trustworthiness, and stability that come with longevity. Learn about ZEBRADOG’s approach.


Modernizing Storied Golf Clubs to Celebrate History, Members & Championships

ZEBRADOG has a passion for golf and we collaborate with storied clubs across the country such as Baltusrol Golf ClubThe Philadelphia Cricket Club, and Hazeltine National Golf Club.

Want more trends and insights?

Discover more articles

Engaging Thought Leaders

Need a New Inspirational Perspective for Your Next Event?


Mark Schmitz

Founder + Creative Director

ZEBRADOG Founder and Creative Director Mark Schmitz speaks nationally on the principles of facility brand and storytelling integration to the built environment. His “Passion of Dynamic Environments” is a call for transformation, authenticity, and integrity in design.


Chris Moore

Vice President + New Media Director

Chris Moore has a long history of project management and working closely with architectural partners. His recent presentation “Experience Design: Time Well Spent” at the AIA Aspire Conference explores the Experience Design Consultant relationship, shares collaboration tips, and features noteworthy experience designs in the AIA’s Southern Region.

"The creativity is awe-inspiring!"
Mark, I’m STILL thinking about your words, but more importantly the work that you do! The creativity is awe-inspiring! I am so glad that I had the opportunity to listen and learn… thank you!

Kat Londo

VP of Marketing, Herman Miller

"Unmatched in the industry."
The signature way ZEBRADOG approaches a project truly creates inspirational outcomes. Your unique approach combined with your understanding of myriad technological possibilities is unmatched in the industry.

Jack Nevin

Grainger Professor, UW-Madison School of Business


Speaking Engagements

ZEBRADOG in the Wild

American Institute of Architects (AIA)

North Carolina
AIA Aspire Southern Regional Conference

Society for Experiential Graphic Design (SEGD)

Las Vegas, NV

Innovation & Entrepreneurship Competition

Madison, WI

International Interior Design Association (IIDA)

Madison, WI
Raleigh, NC

Taliesin East/West - Distinguished Lecturer

Spring Green, WI
Scottsdale, AZ

Wisconsin Entrepreneur’s Council

Milwaukee, WI

Herman Miller Regional Sales Meetings

Nashville, TN
Minneapolis, MN

National Council for Marketing and Public Relations

Las Vegas, NV

UW-Madison Business School - Entrepreneurialism in Design

Madison, WI

National Association of Collegiate Athletic Directors

Las Vegas, NV

RevolutionEHR National Sales Conference

Madison, WI

UW-Madison Business School - Graduate School of Business Marketing

Madison, WI

National Association of Collegiate Auxiliary Services

Orlando, FL

Governor’s Forum on Downtown Revitalization

Madison, WI

North Carolina State University - Communications Summit

Raleigh, NC

Media & Press

The Buzz

Vision to reality.

Let’s Get Started