Aurora St. Luke's Medical Center
A great opportunity to bring our brand to life through working with ZEBRADOG.
Don Klein | Brand Manager, Aurora Health Care
Aurora Health Care’s St. Luke’s Hospital is the largest hospital in Wisconsin providing innovative care to patients from across the state, country, and world. ZEBRADOG was enlisted to help this award-winning non-for-profit organization create a signature brand environment that expresses its mission and let its worldclass approach to patient care shine through.
The result is a cohesive, vibrant, engaging space that combines timeless messaging with modern media to tell the Aurora Health Care story from its rich history and prestigious awards to celebrating caregivers and donor generosity.
The largest healthcare system in the state of Wisconsin looked to ZEBRADOG to provide a revamped patient and donor experience for its flagship Aurora St. Luke’s Hospital. Working closely with the Aurora brand team a comprehensive signature experience incorporating a vibrant visual language and updated brand messaging was developed for several key locations within the facility to update the environment and make a lasting impression.
From the exterior to the Galleria and connecting interior primary spaces, static exhibits were replaced with dynamic media installations that allow for stakeholders to rapidly and beautifully share the story of Aurora Health Care. Donor presentation and recognition programs were comprehensively re-imagined through an interactive platform designed specifically for Aurora.
ZEBRADOG’s experiential design team prioritized the rich stories of caregivers, donors, and the community to ensure that every touchpoint felt meaningful and unique to Aurora Health Care.
As a not-for-profit organization that relies on philanthropy to expand access to care, enable innovation, and improve health outcomes, creating a more meaningful, engaging donor recognition experience enables the foundation to better express its mission and demonstrate why giving matters.
The future of medicine is happening at Aurora St. Luke’s, and this energizing new space reminds this exceptional health care community that they are at the center.