Aurora St. Luke's Medical Center

The Future of Medicine

A New Experience for Aurora Health Care’s Flagship Hospital



Aurora Health Care’s St. Luke’s Hospital is the largest hospital in Wisconsin providing innovative care to patients from across the state, country, and world. ZEBRADOG was enlisted to help this award-winning not-for-profit organization create a signature brand environment that expresses its mission and lets its world-class approach to patient care shine through.


A great opportunity to bring our brand to life through working with ZEBRADOG.

Don Klein
Brand Manager, Aurora Health Care



Architectural Design
Donor Recognition
Experiential Design
Interactive Media Design / Development


Healthcare / Research Labs

The largest healthcare system in the state of Wisconsin looked to ZEBRADOG to provide a revamped patient and donor experience for its flagship Aurora St. Luke’s Hospital. Working closely with the Aurora brand team a comprehensive signature experience incorporating a vibrant visual language and updated brand messaging was developed for several key locations within the facility to update the environment and make a lasting impression. The result is a cohesive, vibrant, engaging space that combines timeless messaging with modern media to tell the Aurora Health Care story from its rich history and prestigious awards to celebrating caregivers and donor generosity.

Throughout the exterior to the Galleria and connecting interior primary spaces, static exhibits were replaced with dynamic media installations that allow for stakeholders to rapidly and beautifully share the story of Aurora Health Care. Donor presentation and recognition programs were comprehensively re-imagined through an interactive platform designed specifically for Aurora.

ZEBRADOG’s experiential design team prioritized the rich stories of caregivers, donors, and the community to ensure that every touchpoint felt meaningful and unique to Aurora Health Care.

The future of medicine is happening at Aurora St. Luke’s, and this energizing new space reminds this exceptional healthcare community that they are at the center.

Areas of Impact

As a not-for-profit organization that relies on philanthropy to expand access to care, enable innovation, and improve health outcomes, creating a more meaningful, engaging donor recognition experience enables the foundation to better express its mission and demonstrate why giving matters.


Aurora St. Luke’s Medical Center Ranked No. 1 Hospital in Southeastern Wisconsin