During the past century, The Nell Hodgson Woodruff School of Nursing has evolved from a small training school in a fifty-bed hospital to being named the best nursing school in the nation. Donor generosity played a key role in the school’s growth and success.
They speak our language.
The Nell Hodgson Woodruff School of Nursing at Emory University has a long-standing history of educating students to be leaders at the forefront of the healthcare community.
Located in Atlanta, the Emory Nursing Learning Center (ENLC) is a 70,000 SF renovation project designed to support nursing students at all levels, anticipate challenges in nursing education, and embrace advanced technologies and teaching methods.
The ENLC is the largest of its kind in Georgia and one of the largest in the country. The innovative environment needed a donor recognition experience that matched the enthusiasm of its passionate supporters. The Beck Group enlisted ZEBRADOG as the Experience Design Consultant to incorporate storytelling and media integration that aligns with the architecture.
ZEBRADOG experience designers created a donor recognition experience that features symbols and familiar textures of nursing. The prominent display of the Maltese Cross-inspired pin represents the original symbol of service. Donor names embroidered on cotton fabric panels are a textural nod to nurse scrubs.
The media content highlights the School of Nursing, Donor Stories, and the 1936 Society. A user-friendly Content Management System (CMS) enables regular updates to keep the donor display and program milestones current.
The outcome is a unique expression of the school’s purpose that acknowledges donors in a special manner and invites future giving.