Emory University

Advancing Research Collaboration & Creativity

Health Sciences Research Building Embraces Experiential Design to Spark Innovation



Research environments require the utmost level of design and art integration in order to celebrate human scientific achievement in their labs and facilities.


They focus on bringing our vision to life.

The ZEBRADOG team embraced our building design vision and enhanced it further by layering on experiential digital elements that are seamlessly integrated with our vision and design framework. ZD is a wonderful design partner to collaborate with. They focus on bringing to life our vision, clients’ ambitions, and goals.
Chirag Mistry
AIA, LEED AP, Regional Leader of Science + Technology, HOK




Digital Installation
Donor Recognition
Experiential Design
Interactive Media Design / Development


Healthcare / Research Labs
Higher Education

ZEBRADOG was chosen by HOK to be the architectural firm’s Experience Design Consultant creating several interactive and experiential design installations for Emory University’s Health Sciences Research Building (HSRB). One of the most advanced and sustainable buildings of our time, the 350,000-square-foot facility provides state-of-the-art collaboration and lab space for over 1,200 biomedical researchers.

Four experiential programs designed and developed by ZEBRADOG spark creativity, community, and innovation through digital media. Additionally, a donor recognition sanctuary space recognizes the significant financial gifts of donor partners who made this building possible.

The digital displays in the HSRB help revolutionize the way researchers and partners interact and collaborate. These interactive displays make HSRB-II an exciting and innovative research environment that investigators and learners want to explore and experience firsthand.” – David S. Stephens, MD, vice president for research, Woodruff Health Sciences Center

Four years in the making, it’s the ultimate digital experience in Georgia’s largest health sciences research building beautifully integrated into the masterful architectural design of HOK.

Areas of Impact

The WonderWall is a 28-foot-tall large format digital video and light installation at one of the main entrances to the building that allows the institution to share stories on health science discoveries, global impact, and the significant outcomes of Emory research. The scale and prominence of the university’s mission in action inspire awe to stimulate exploration.

The Spine is a spectacular LIVE science visualization system spanning six floors and compiling over 60 vertical feet of high-resolution LED panels. Signature-designed software pulls in data from lab spaces throughout the facility and converts them to data-driven 3D digital art pieces for all in the building to experience. These abstract organic images transport the mind to pause, invite new thought patterns, and inspire creativity.

The Nexus promotes curiosity and stimulates cross-functional problem-solving. Strategically located at a high-traffic crossroads, this massive interactive portal (11’ wide x 8’ tall) invites the scientific community to share literate commentary, research tactics, and to engage in a daily created common dialogue from their handheld devices.

Six Interactive InfoCores present scientific hypotheses and show a “lab poster” style process for every working lab in the building allowing researchers to share their findings within the science community of Emory University. By reinventing the academic poster process into an interactive media experience these InfoCores provide timely access and widespread sharing within the research community to foster evaluation, analysis, reflection, and conversation.

The Granting Garden offers a peaceful, contemplative place to recognize the significant philanthropy supporting HSRB research to advance global human health. Inspired by the nearby Lullwater Preserve, the biophilic principles of water, light, and nature are a subtle but beautiful reminder of the interconnectedness of life and invite reflection on the interactive nature of the experimental process.


HOK 2021 Design Annual

Sharing Research in the HSRB

Emory University – Health Sciences Research Building II