Mint Mark
Challenge
Accepted.
NEED CHALLENGE
THE DETAILS
SNAPSHOT
Mint Mark, Superette: Madison, WI
EXPERTISE
Graphic Design
Identity Design / Branding
MARKET
Private: Brand Identity
Following the success of the Mint Mark brand, ZEBRADOG developed a unique identity for their new adjacent market, Superette. Inspired by 1970s French groceries, this groovy, distinctive brand complements Mint Mark and positions Superette as a must-visit bodega in Madison. Stocked with local snacks, Mint Mark favorites, and a curated liquor selection, Superette’s playful brand ensures it stands out while staying connected to its sister restaurant.