Baltusrol Golf Club is one of only four golf course properties in the country to be named a National Historic Landmark so when its lower course was restored by renowned American architect Gil Hanse, the 100-year-old clubhouse evolved its use program and storytelling by working with ZEBRADOG.

ZEBRADOG experiential designers honored the championship heritage of the club by creating a comprehensive approach to placemaking. Two standout experiences include the transformed caddy master room into the must-visit Scoring Room and a one-of-a-kind interactive media installation in the new Media Lounge featuring Baltusrol’s founders, champions, history, and in-depth course exploration. No detail was overlooked to set the stage for an unforgettable day.

Everything from the 1920s-inspired typography to newly-fabricated wayfinding elements incorporating bronze, stone, and stained glass accents was considered to deliver a more intuitive, brand experience throughout the club and grounds. No visit to Baltusrol is complete without selecting a scorecard to tally and commemorate the day’s round of golf. ZEBRADOG redesigned the presentation and club scorecard to reflect the restored course that’s sure to challenge and delight.

Club managers remark that the environments and experiences feel like they have been around since the clubhouse was built and immediately make visitors understand why this place is special.