Duke University
Challenge
Accepted.
Since 1901, Duke University has been committed to excellence in Athletics as part of a larger commitment to excellence in Education. ZEBRADOG was challenged to create an environment like no other in higher education that reflects the distinct culture of Duke Athletics by celebrating moments, memories, and milestones to attract the best student-athletes and top coaches.
For over 15 years, I’ve trusted ZEBRADOG
to create a winning brand environment for Duke Basketball.
Mike Krzyzewski (Coach K)
Head Coach (Retired), Duke Men's Basketball
THE DETAILS
EXPERTISE
Facility Brand Integration
Environmental Graphic Design
Visitor Experience
Storytelling
Interactive Media
Wayfinding / Signage
MARKET
Sports / Recreation
The Blue Devil brand is built on decades of leadership with a unique commitment to a collective soul.
Since 2007, Duke University has been trusting ZEBRADOG to design student and fan experiences throughout their multi-facility athletic precinct. Our on-premise brand development spans a wide range of disciplines, from facility tour design to experiential planning, and interactive media content design and programming.
The stories Duke Basketball programs have moves through several conference and national championships with ZEBRADOG as their partner to bring the glory to Cameron Indoor Stadium in a new and relevant way.
Other Duke Athletic experiences designed by ZD include the Hall of Honor, Champions Club, Cameron Indoor Stadium Tour, Athletics Hall of Fame, Sheffield Tennis Center, Field Hockey Hype Rooms, and the Coach K Center for Academic and Athletic Excellence.
What started in 2007 when we partnered with Duke Men’s Basketball, has grown to encompass 26 varsity athletic facilities on campus. We developed a visual narrative and signature athletics brand texture that is clearly recognizable to dimensionally enhance a student-athlete’s connection to their university long past graduation.
“Let’s Go, Duke!”
Areas of Impact
Crazies Wall
The “Crazies Wall” pulls fans into the energy of Duke Basketball with multiple digital displays, classic Nike and ESPN moments, and two championship court floors that visitors can touch. Fans can measure themselves against Duke greats, explore highlight content, and hit the HOT button to trigger full game-time sound.
Rubenstein Pavilion
A spectacular front-end addition to Cameron Indoor Stadium features as opportunity to display one-of-a-kind artifacts for the Duke Basketball Archives. Four interactive media towers feature every game, championship highlight, current player, and coach. Fans can dive deep into Head Coach Jon Scheyer’s new Legacy Building, relive each Coach K win, and follow Duke legends now dominating the NBA and WNBA.
Basketball Museum
The Duke Basketball Museum was designed as both a destination and a tribute. More than a museum, the space was envisioned as a dynamic environment to display Duke’s proudest basketball accomplishments, doubling as an event venue with flexible layouts for dinners or receptions.
HUZZAH!
