A Collection of Trends and Insights from ZEBRADOG
Featured Articles
Brand Identity
Creating Visual Brands for Historical Preservation, Nature, and Our Favorite Professionals
More than just a design element, a logo is often a customer’s first interaction with your brand, setting expectations and creating memorable impressions that can influence their entire perception of your business. See our 2024 round-up of recent client logos in industries ranging from community development, country club, retail, and healthcare.
Brand Identity
Your Brand Starts With Your Identity
First impressions matter. Memorable brand experiences start with a strategically designed visual identity system. Here’s a round-up of recent clients in a wide range of industries including commercial real estate, media, non-profit, retail, and casual dining.
Brand Identity
Embrace Milestones to Advance Your Brand Identity
Brand anniversary logos are an effective way to convey the reliability, trustworthiness, and stability that come with longevity. Learn about ZEBRADOG’s approach.
Golf Clubs
Modernizing Storied Golf Clubs to Celebrate History, Members & Championships
ZEBRADOG has a passion for golf and we collaborate with storied clubs across the country such as Baltusrol Golf Club, The Philadelphia Cricket Club, and Hazeltine National Golf Club.
Brand Identity
Brush Your Image - Brush Your Teeth
Memorable brand experiences start with a strategically-designed visual identity system because first impressions and lasting relationships matter. For 30 years the Experiential Design Firm ZEBRADOG has been creating visual brand systems for companies and facilities nationwide.
Higher Education
How Experiential Design Optimizes Post-COVID Hybrid Learning in Higher Education
An Experience Design Consultant creates post-COVID educational value that attracts enrollment (and funding) to reimagine higher education.

Speaking Engagements
ZEBRADOG in the Wild
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AIA Aspire Southern Regional Conference
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Madison, WI
Madison, WI
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Scottsdale, AZ
Milwaukee, WI
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Minneapolis, MN
Las Vegas, NV
Madison, WI
Las Vegas, NV
Madison, WI
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Orlando, FL
Madison, WI
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Media & Press
The Buzz
About Zebradog
- ZEBRADOG Zeroes in on Creating Environments That Speak Metropolis Magazine
- Watch The Leading Edge Interview with Mark Schmitz Metropolis Magazine
- ZEBRADOG Profile Celebrating 30 Years In Business Magazine
- Bridging UX and the Built Environment – Blaine Brownell Talks User Experience Design in Architecture. Architect, The Journal of the American Institute of Architects (AIA)
- Mark Schmitz of ZEBRADOG to Receive Chamber’s 2019 “Ground Floor Award” for Small Business Leadership Greater Madison Chamber of Commerce
- At ZEBRADOG, Mark Schmitz Builds a Corporate Identity as Unique as the Company’s Name In Business Madison
Featured Clients
- Sharing Research in the HSRB Emory University School of Medicine
- UW Health – Pleasant T. Rowland Transplant Clinic at University Hospital Healthcare Snapshots
- Emory University – R. Randall Rollins Building Education Snapshots
- Leinenkugels: USA TODAY Top 10 Brewery Tours
- Sub-Zero: The Home Appliance Company Leaving Competitors Out in the Cold CBS Sunday Morning
- Baltusrol Golf Club: Unparalleled Championship History
- The Glen: One of Madison’s Oldest (and Now Newest) Golf Courses Reopens With Space for Golfers and Non-Golfers Alike
- Baltusrol Golf Club: Club + Resort Business #1 Top Ranked Locker Room
- Madison Design Company’s Interactive Remake of Famed Baltusrol Golf Club’s Locker Rooms Earns Top Honor
- Pitt Global Hub: Global Hub Brings the World to Students in One Bright, Engaging Space
- Fabulous Sylvee is a Testament to Family
- Wade House Celebrates Frank Lloyd Wright’s 150th Birthday
- Duke Basketball Museum and Hall of Fame Now Open
Vision to reality.